Start with the decision, not the company
You wouldn’t judge a gold dealer, a bank, and a law firm on the same checklist, so we don’t. Each category starts from the service being sold, who it’s for, and where it’s available. The companies come from the publisher’s launch research, with service types kept separate.
Collect evidence you can compare
For each company we identify the legal entity and official site, collect written pricing and terms, check the relevant registrations, and note the date and source of every fact that matters. When pricing depends on the customer, we compare on an identical scenario.
Anything a company says about itself is labeled as the company’s claim. On its own it doesn’t prove quality, service, or results.
Show the upside and the catch together
Every profile should tell you who the service suits, what it costs, and when another option fits better. If we couldn’t verify something, we say so instead of counting it for or against the company.
Score only when the evidence is there
Our model is a 100-point rubric with weights set per category. Each criterion gets a documented 0 to 5 rating, multiplied by its weight and divided by five. No company gets a published number until the evidence is complete and a reviewer has signed off.
Identity, availability, core costs, and material terms are mandatory. Contradictions get resolved before anything is scored. Customer ratings, our editorial score, and a company’s position on the page are three different things.
Keep the record correctable
We go back to the source when a fee, product, restriction, or company status changes. Readers and companies use the same correction form.
Send a correction